Security and Data Protection
We are governed by Personal Data Protection Act 2012 (current version : PDPA 2020 revised edition)
PDPA act can be accessed at https://sso.agc.gov.sg/SL-Supp/S63-2021/Published/20210129170000?DocDate=20210129170000&WholeDoc=1
The purpose of this Security and data protection policy is to detail the arrangements required for regulating financial and personal details provided by customers when purchasing goods online from furnituresale.sg.
1. General terms on data processing
When purchasing online from furnituresale.sg, your financial details are passed through a secure server using the latest 128-bit SSL (secure sockets layer) encryption technology. 128-bit is the industry standard for maintenance of data security.
We do not record nor store any financial information and will never divulge any personal details with third party or affiliated entities.
2.Promotional Emails (furnituresale.sg Newsletter)
One can subscribe to a free-of-charge promotional email on our site. If you decide to subscribe, the following personal data will be processed by us:
First name (voluntary)
Last name (voluntary)
IP address of the requesting computer,
Date and time sent.
The user's consent will be obtained to process the data in the context of the subscription process, and the user will be referred to this data protection declaration. The data in connection with the data processing to send the promotional emails will not be forwarded to third parties. The data will solely be used to send the newsletter. The legal basis for processing the personal data after subscribing to the promotional email is Part 4 COLLECTION, USE AND DISCLOSURE OF PERSONAL DATA of PDPA 2012 . We will store the user’s email address as long as the subscription to the promotional email remains active. The subscription can be terminated at any time by selecting the relevant link contained in each promotional email. With that, personal data will be erased after 30 days.
3.Promotional Email Tracking
The furnituresale.sg newsletter contains so-called “counting pixels”. A counting pixel is a miniature graphic which is embedded in such emails, which is sent in HTML format in order to enable logfile recording and logfile analysis. This allows us to perform a statistical assessment of the success or failure of on-line marketing campaigns. By using these embedded counting pixels are we able to determine whether and when an email was opened by the intended user, and which links found in the email were called upon by the intended user.
Should counting pixels in the newsletter collect personal data, these will be stored by the Responsible Party responsible for processing and assessed in order to optimise newsletter sending, and to adapt the contents in future newsletters better to the interest of the intended audience. These personal data will not be forwarded to third parties. Intended use have the right at any time to withdraw their agreement which they had granted using the special double opt-in agreement. After withdrawal, these personal data will be erased by the Responsible Party for further processing. Unsubscribing from the newsletter automatically means a withdrawal to furnituresale.sg.
4.Contact form and email contact
Various contact forms are present on our web pages which can be used to contact us electronically. If the user takes this opportunity, the
data which is recorded on the input mask will be sent to us and stored:
Telephone no. (voluntary)
Address (number, street, city, post code, country) (voluntary)
Free field for custom text
The user’s IP address
Date and time sent
Depending on the respective contact form, further data can also be entered in the input mask. As an alternative, one can contact us at the provided email address at firstname.lastname@example.org. In this case, we will store the personal data of the user which is contained in the email. Legal basis for processing the personal data is Part 4 COLLECTION, USE AND DISCLOUSE OF PERSONAL DATA of PDPA 2012.
5.Request for catalogues and samples
A contact form is available on our web pages which can be used to order catalogues and samples electronically. If the user takes this opportunity, the data which are recorded on the input mask will be sent to us and stored:
Last nameAddress (number, street, postal code, city)State (voluntary)
Fax number (voluntary)
Customer number (voluntary)
Free field for individual news (voluntary)
The user’s IP address
Date and time of the registration.
The legal basis for processing the data is Part 4 COLLECTION, USE AND DISCLOSURE OF PERSONAL DATA of PDPA 2012. The data will only be used to implement the order. We forward the user data to our partner companies within the framework of statutory approvals. These partners assist us in proper fulfilment of orders. These companies are obligated on their side to comply with valid data protection provisions, in particular, these companies may only process these data to fulfil their tasks within our order and under our instructions.
Information regarding privacy and security principle of use of google product and services can be found at https://safety.google/principles/
We have subscribed to Google AdWords for processing of our site pages. Google AdWords is an Internet advertising service that allows advertisers to run both Google and Google network search engine results. Google AdWords makes it possible for advertisers to previously define key words which are then shown as displays in search engine results from Google if the user calls up a key word-related search result on their search engine. In the Google advertising network, the adverts are distributed using an automatic algorithm and using the previously-defined key words on topic-related web pages.
The purpose of Google AdWords is to advertise our web pages by inserting interest-related advertising on the web pages of other companies and in Google’s search engine results, and to insert outside advertising on our web pages.
If an impacted person reaches our web page using a Google advertisement, Google will place a so-called ‘conversion cookie’ on the impacted person’s IT system. See above for a definition of cookies. A conversion cookie loses its validity after 30 days, and is not used to identify the impacted person. The conversion cookie can determine, if it has not yet expired, whether specific sub-pages, for example a shopping basket for an on-line shopping system, was called up from our web pages. Using the conversion cookie, we and Google can determine whether an impacted person who has reached our web pages over an AdWords display ad, generates sales, therefore putting into a shopping basket, or has stopped the process.
The data and information collected through the use of conversion cookies are used by Google in order to create visitor statistics for our web pages. We furthermore use these visitor statistics in order to determine the total number of users who were referred to us over the AdWords ads, therefore for the success or failure of the respective AdWords ads, and to optimise our AdWords ads in the future. Neither our company nor other advertising customers of Google AdWords receive information from Google which could be used to identify the impacted person.
Personal information, such as the web pages visited by the impacted person, are stored using conversion cookies. With every visit to our web pages, personal data, including the IP address of the web connection used by the impacted person, is forwarded to Google in the USA. These personal data are stored by Google in the USA. Google forwards these data using technical processes under certain circumstances to third parties.
The impacted person can prevent the placement of cookies by our web pages, as presented above, at any time, by stopping the web browser they use, and therefore permanently object to the placement of cookies. Such a stoppage on the web browser used can also prevent that Google places a conversion cookie on the IT system of the impacted person. In addition, any cookie which has already been placed by Google AdWords can be erased at any time on the web browser or other software programs.
Furthermore, the impacted person has the opportunity to object to interest-related advertising by Google. For this, the impacted person must call up from the web browser he uses to the following link: https://adssettings.google.com and undertake stopping them there.
Further information and applicable data protection provisions from Google Adwords can be found at https://policies.google.com/privacy?hl=en-US.
9.Right to information
You can request a confirmation from us under Part 5 ACCESS TO AND CORRECTION OF PERSONAL DATA of PDPA 2012 whether we are processing personal data related to you. If we process your personal data, you can request the following information from us:
purposes of processing;
(a) performing obligations in the course of or in connection with our provision of the goods and/or services requested by you;
(b) verifying your identity;
(c) responding to, handling, and processing queries, requests, applications, complaints, and feedback from you;
(d) managing your relationship with us;
(e) processing payment or credit transactions;
(f) complying with any applicable laws, regulations, codes of practice, guidelines, or rules, or to assist in law enforcement and investigations conducted by any governmental and/or regulatory authority;
(g) any other purposes for which you have provided the information;
(h) transmitting to any unaffiliated third parties including our third party service providers and agents, and relevant governmental and/or regulatory authorities, whether in Singapore or abroad, for the aforementioned purposes; and
(i) any other incidental business purposes related to or in connection with the above.
10.Right to correction
You have the right to request, as per PART 5 ACCESS TO AND CORRECTION OF PERSONAL DATA OF PDPA 2012, that we amend an error or omission and/or complete any incorrect personal data which we have collected.
Inclusion and validity of the data protection declaration
You are deemed to have consented to the described data processing when you access our site. This data protection declaration only pertains to the content of our web pages. Other data protection and data security provisions shall subsequently apply to linked external contents. It is your obligation to source and refer to the scope of their responsibility in their respective impressum.
It could be necessary to change this data protection declaration due to further development of our web pages or implementation of new technologies. We therefore reserve the right to amend the data protection declaration at any time with effect in future. Accuracy of version availability shall be limited to the one published during time of your page visit.
11.Responsibility for contents and information
Our web pages contain links to web offers of external providers. The contents of the web offers of external providers is checked when we set the links in order to ensure that they do not violate applicable civil legal or criminal legal laws. One cannot exclude, however, that these contents are subsequently changed by the respective providers. Should you consider the linked external pages violating applicable laws or have otherwise unsuitable contents, please notify us. We will examine your notification and remove the external link,
if applicable. furnituresale.sg is not responsible for the contents and availability of external web pages.